• By 180fusionla
  • Posted February 8, 2017
  • In AMP, Google News, SEO
  • 1 likes

How to Set Up AMP on Your Website

Google began a global website revolution with the introduction of their Accelerated Mobile-Pages Project. With mobile search already taking over as the leading platform for search, it has become apparent what direction the web needs to take: towards speed and ease of use. Google AMP is definitively the future of search and internet marketing, and thankfully
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  • By 180fusionla
  • Posted January 8, 2017
  • In Google, position zero, SEO Services
  • 0 likes

Position Zero on Google

Thought that you wanted to rank #1 on Google for your relevant search phrases?  Take a look at the new king of the mountain: Position Zero. In their quest to deliver information as seamless and user friendly as possible, Google has added several SERP Features over the last 6 months that have actually raised the
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  • By 180fusionla
  • Posted December 23, 2016
  • In Domain Authority, Link Building, Moz, Offsite SEO
  • 3 likes

7 Ways To Increase Your Domain Authority

Domain Authority is a numeric score (1-100) given by an algorithm created by Moz that predicts how favorably a domain will perform in search rankings. The score itself is assessed using several of Moz’s tools such as MozTrust, MozRank, linking root domains, the number or total links, etc., and is extremely useful for comparing one
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  • By 180fusionla
  • Posted December 17, 2016
  • In Local SEO, Schema
  • 2 likes

How To Use Schema Markup for Local SEO

Using fancy terms like Natural Language Processing, search engines can mostly figure out what your website is and what it’s talking about. However, that last bit of information (about 20% or so) comes from a website’s schema code and helps fill in the gaps between the searcher and the business. Basically, schema markup itself is
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  • By 180fusionla
  • Posted December 15, 2016
  • In Link Building
  • 2 likes

How To Read Majestic Citation and Trust Flow (Infographic)

Whether you’re new to SEO, a casual learner, or a seasoned professional, you can never learn too much about link building—properly placing links off and on your website can literally make or break your SEO success.  Before we get into the dynamics of what Citation Flow and Trust Flow mean for your backlink profile, let’s take a quick
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  • By 180fusionla
  • Posted December 9, 2016
  • In AMP Project, Google AMP, Mobile
  • 2 likes

Google AMP: One Year Later

Over a year ago, Google launched The Accelerated Mobile Pages Project (Google AMP) in order to initialize a movement to further clean and speed up the mobile browsing and search experience. According to Google, “the Accelerated Mobile Pages Project is an open source initiative that embodies the vision that publishers can create mobile optimized content
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  • By Brad Keys
  • Posted December 3, 2016
  • In digital marketing agency, Pay-Per-Click Marketing, SEO Services
  • 2 likes

Hiring a Digital Agency vs. an In-House Team

As you look to grow your business, one of the questions you’ll be faced with is whether to use a digital marketing agency or use an in-house team. At the surface level, most small and local businesses tend to opt for in-house teams as they think it will save them money. But is it really
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  • By Brad Keys
  • Posted November 28, 2016
  • In Analytics, ROI
  • 0 likes

How Can SMB’s Track ROI from Local Search?

Local search has become one an extremely important factors in online advertising for small and medium business in the United States. However, most of those business owners don’t have much of a clue as to how well their local search is performing, let alone their return on investment on their advertising campaign. A recent survey
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  • By Brad Keys
  • Posted November 22, 2016
  • In Google, mobile SEO
  • 1 likes

Google is Splitting Mobile and Desktop Search

Mobile search is not only the majority but the future. In the upcoming months, Google will be making a massive change to the way its search engine handles desktop and mobile searches–or rather, how it will start handling them differently from one another. Gary Illyes, a webmaster at Google, announced mid-October that they would start
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  • By Brad Keys
  • Posted November 22, 2016
  • 0 likes

8 Last Minute SEO Tips for Black Friday & Cyber Monday

The Black Friday and Cyber Monday weekend is one of the largest shopping events of the year. In 2015 over 7.5 billion dollars was spent online during this shopping weekend, while those online retailers saw an average of a 15 percent increase in their sales over the year before. Many expect this trend to continue
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