You can have the most amazing blog on the web, but that doesn’t mean that anyone can ever see it. Optimizing a blog for SEO helps your website show up on search engines like Google when people are looking for related topics, and better rankings encourage more people to see and hopefully visit your blog. While there are dozens of steps that can be taken in order to structure your blog for effectively for SEO, there are some fairly simple practices that can drastically improve your website’s performance as well as your content as a whole.
1. Start with a Great Title
Since Google displays the first 60 characters of the page title on its results page, making sure you grab your reader’s attention with a concise but captivating title is extremely important. You don’t want it to be long enough that it gets cut off when viewing it on the search engine page, and you also don’t want to forget to include any of your keywords either.
2. Follow Up with Amazing Meta Descriptions
If your title grabs a reader, the next thing they will read while on their Google results page is the small block of 160 characters that appears beneath the title called the meta description. The creator of the blog has the power to edit this, and as such you should use this space to develop a tight, SEO friendly summary of your page that will really pull in potential readers.
3. Organize It
Structuring your blog in a clear and appealing way by using headings, paragraphs, and breaks make it easier and more enjoyable for visitors to pick out the information that grabs their attention. This can easily improve the amount of visitors that return to your blog and your SEO ranking, along with organizing the structure of your blog as a whole. Developing specific categories to organize your content instead of listing your pieces chronologically and improve overall rankings and number of page visits.
4. Check your Tags
Make sure you are implementing header tags, and especially make sure you are using them correctly. A huge mistake made by blog owners is using the H1 header tag more than once per page. Make sure you only use one, or else this will mess with the search engine algorithms unfavorably and likely deduct from your web ranking. H2 through h6 tags, on the other hand, are designed to be used multiple times per page and when used properly with SEO in mind can greatly increase your traffic.
5. Don’t Forget about your Images
Graphics can be intimidating for blog owners due to the long list of things to consider in order to properly optimize them for SEO, but just keeping in mind a few simple tricks can help you use images to improve your content visually as well as improve your web ranking.
Pick the right format– .jpg’s for photos and .png’s for graphics.
Pick the right file name– Like your page title, include your keywords.
Don’t forget the alt text– Think of this like your page meta description, except for the image itself.
Don’t go too big– Images that are larger than you need can cause your site to load slowly for some.
6. Update your Blog Consistently
Adding content to your blog on a regular basis keeps your site active and lets viewers as well the search engine know that your website is alive and progressing, if not growing. A website that sits stagnant for a period of time can quickly drop in rankings and becomes “dead.”
7. Link Internally
Showing your ability to link to other content you’ve created not only shows to your readers that you have a degree of authority on the matter but also helps your blog rank well on Google. Many people miss out on this opportunity to easily improve their blog’s SEO, but make sure to use them naturally and not to use too many links per page, as well as making sure that the content you are linking to is relevant and appropriate to the subject matter at hand.
8. Optimize your Blog Length
Search engines like Google generally promote long articles, but posts that are too long start to scare away potential readers. Because of this, an optimal length blog post should be anywhere above 300 words, but usually less than 700.
Keywords are important for search engines to pick up on your blog, but like links, they need to be used naturally. Keyword-stuffed material that doesn’t provide the expected content will not fare well with algorithms like Google Panda, so you should simply worry about appealing to your desired audience and using your keywords in a conversation with them. A rule of thumb is that these main terms should account for 1-2% of your entire blog length
10. Let it Grow
An unfortunate realization is that even if a blog is incredibly optimized for SEO today, it will take some time for it to gain trust with search engines and for the algorithms that run to detect and evaluate the changes made to your site, as well as the changes in traffic. This means it’s important to keep evaluating your blog’s progress and comparing to others in order to find out the changes you could be making to optimize your site further.
Whether you are looking for SEO Services in Los Angeles or Kalamazoo, it is very important to have a blog or some feed of live content for your site to stay relevant. These days set-it-and-forget-it simply does not work when it comes to Search Engine Optimization or really any other form of digital marketing. Though success does not come overnight, make sure to follow these 10 steps and you will continue to see consistent results as you climb up the search results. Feel free to contact us today to get help with your content strategy and help scale your operation!