A backlink is a link on another site that points back to your website. High quality backlinks can improve you website’s search rankings dramatically. This has been a long time tactic of optimizing for organic search and seems to have some SEO companies making their clients believe they are doing some black voodoo to get you rankings.
But know this: if you think getting backlinks is quick and easy, you are almost certainly doing it wrong. Google hates paid links, so those should be out. There’s also the question of relevance, which Google loves. Going about getting backlinks in a shady or lazy way won’t help your site and may even penalize it. The problem here is that you need to know what makes a link effective and how to get that link in a respectable way.
Work on Site Design If Necessary
The architecture of your site determines how many backlinks you will need from outside sources. It also ensures users will have a positive experience when they follow a backlink to your site. Without a properly designed site, they will get error messages, have trouble using it on their mobile device or end up on a page with duplicate content. SEO services companies can point you to better site structure.
Get Links from Relevant Blogs
People spend time reading blogs because they are interesting and relevant to their lives. For you, there is another relevance factor to consider. That is, is the content of the blog relevant to your brand? The blogs you want linking to you follow blogging best practices and give their readers something of value that relates to your website.
Offer the Blogger Something with No Strings Attached
If you give a blogger something on the condition that they link to you, you are playing with fire. Instead, offer them a free sample product or service or a discount on services related to their site. If they like what you’ve given them enough, you won’t even have to ask. They will write about your product or mention it on their blog, providing you with an exceptional backlink.
Create Content That Matters
Produce content that makes a difference in people’s lives. Give them something interesting to learn, something that makes them laugh or think, and definitely something they can’t wait to share with their friends.
If you aren’t sure what exceptional content looks like, work with an SEO Services provider or take a free course to learn the ropes. When you produce high quality content around subjects related to your industry, other site owners will find it and link to it naturally.
Do Interviews and Write Guest Blogs
Guest blogging is an efficient way to get your backlink placed on someone else’s blog. One caveat, though: make sure the blog you are showing up is in some way related to your industry. Also, only submit guest blogs to sites that are worthy of your backlink.
You can also create a backlink opportunity by interviewing another blogger. A short, 15-minute interview is all you need to get the blogger interested. Post the interview on your blog and let the other blogger know it’s there. If they have any ego at all, they will want to link to your site – to show off to their readers and friends if nothing else.
Get Your Backlink on Link-Worthy Sites
Avoid going after links from webpages that offer no benefit to their audience. Some sites publish a seemingly random list of links in an attempt to game Google. Others publish ‘fluffy’ content that provides no real value. Backlinks like this are pure junk. What many people don’t seem to realize is that Google can now identify garbage. And you don’t want any part of that heap.
Backlinks that perform well to improve your website’s ranking dramatically are out there to be found. Sure, it can take some time and energy to get them. Just remember that shortcuts and deception lead to poor rankings. Doing it right is not only worth your time, but it may save your website from search engine disaster. We are a Los Angeles SEO Agency that specializes in generating quality content that is placed on highly authoritative sites. Contact us today to help you build your link profile and gain in the rankings.