A competent SEO Agency helps you achieve top ranking on Google search pages by using professional techniques and proven digital marketing resources. Old SEO methods no longer work as Google evolves to provide more relevant search results.
As a business owner, you need to know what digital marketing is all about both to judge the competence of your agency and to be involved in the process. Small business owners may even handle the daily tasks involved with keeping the marketing on track.
The more you know, the more successful you can be. Here are some useful resources to help you learn what it is, why you need it, and how to work with your agency to achieve top results.
1. Hubspot – Inbound Course and Certification
You might have heard of Hubspot’s marketing and sales software, but the company also has free courses about inbound marking in the digital age.
Complete the courses and you can even get certification by passing their test.
2. Google – Online Marketing Challenge
The Google Online Marketing Challenge is a unique learning opportunity open to students in undergraduate or graduate courses and professors. It is a great way to prepare yourself for a career as an AdWords or Social Media specialist in an SEO Agency.
You get to work in a 3- to 6-member team to design and implement an Adwords campaign for a real business or organization. Google gives you a $250 Adwords budget so you can get practical experience, too. And, you can even win prizes if you excel in the challenge.
Additionally, you can take part in the Google+ Social Media section. Under that category, you get to try your wings for five weeks, working with a Google+ Page for your clients to jumpstart or enhance their social media presence.
3. Social Quickstarter – Social Media Course
Social Quickstarter has free training resources for SEO companies and the businesses that employ them. The courses cover all the most popular social media platforms, as well as blogging, listings and reviews. Quickstarter gives you clear and concise step-by-step instructions.
4. Alison – Diploma in E-Business
Alison is a trusted name in marketing technology education. They have many courses, but if you’re interested in improving and expanding your online presence, the Diploma for E—Business is the course to take.
This diploma course covers SEO concepts, building an effective landing page, Since Google is the course publisher, it is not surprising that you get to learn about Google Analytics, Google AdSense, Google AdWords and Google Webmaster.
For most learners, it only takes 6-10 hours to complete the course. Anyone can enroll in the course, whether they are experienced in digital marketing or a total newbie. After completing the course, you can earn a framed certificate giving you more clout in your industry.
5. Russel Brunson – Training Resources
Russel Brunson is an young, innovative digital marketer who has made training materials available for free. At his site, you can sign up for his free newsletter that promises to send you ‘daily marketing experiments’ at no cost to you.
Brunson also offers at least 200 podcasts about the subject that you can listen to in your car. The podcasts get down to the nitty gritty of how to tap into the power of the digital environment.
These are just a few of the resource available to help you learn digital marketing no matter how much you know right now. They’re all free and full of valuable content and training. If you get a diploma or certificate, you’ve gained even more.