As you look to grow your business, one of the questions you’ll be faced with is whether to use a digital marketing agency or use an in-house team.
At the surface level, most small and local businesses tend to opt for in-house teams as they think it will save them money.
But is it really cheaper, and do you ever get the results you want?
Granted this is going to seem biased as it is coming to you from a digital agency; In this article, I’ll cover the benefits you gain from using a reputable digital marketing agency against doing it internally.
You get the best of the best
With more ways to market your business online than you can shake a stick at, there’s a high probability that your in-house team won’t be competent at them all. People today focus their entire career solely on either offering SEO services, email marketing, Facebook, Pay-Per-Click advertising, branding, content marketing, PR, or web design.
It’s unrealistic to expect your in-house team to master them all while doing their day-to-day tasks as well. A reputable digital marketing agency will consist of a team of people who each specialize in a particular field, such as offering SEO services, conversion rate optimization, email marketing, or pay per click advertising.
In-house teams usually have a board range of skills at the surface level, which isn’t enough if you’re in a competitive industry.
Agencies are cheaper than you think
You may have shrugged off using an agency in the past because of their fees, but many are actually a lot cheaper than you think. Here’s a quick snapshot of what it would cost on average to hire a professional in any number of digital marketing fields:
Hiring for any of these positions on a full-time basis will cost you more than using a reputable digital marketing agency, and for that, you only get one employee. With a marketing agency you get full exposure to all of their experts without the hefty price tag.
Maximize resources and time
Many businesses will try and avoid hiring agencies by delegating specific tasks to their employees. This can lead to upsetting employees as they are given extra work which may not have been agreed in their contract, and lead them to become burnt out much faster, reducing their effectiveness.
By fracturing your marketing efforts to different employees, your content, messages, and branding will lack consistency and not be as effective. However this is the agency world and the right team can adapt to the needs of whichever client they’re working on, giving the team far more value than any single person.
You’ll grow much faster
A reputable digital marketing agency will have many clients, which means they have experience. If a specific marketing medium is working, they’ll be able to scale that channel much faster, maximizing the speed of growth.
So many businesses have hit their internal glass-ceiling – they are doing well, but they just can’t seem to smash through and keep on climbing. This is typically because they have an in-house marketing team with limited capabilities.
On the flip side, if you hit a plateau with your SEO or pay per click advertising, marketing agencies have been there in the past and will already have the solution on hand.
In-house teams that lack experience will end up spending more time and resources trying to break through the plateau, often failing or starting again from scratch.
Other perks include quicker support, access to new advertising options (like the betas products) and deeper account supervision for better quality assurance.
Are you ready to break through the ceiling?
You’ll notice that I used the word reputable digital marketing agency throughout this article. There are many online agencies who promise you the world and almost always fail to deliver – chances are you’re getting cold calls and emails from them daily.
You may have even used one in the past and been left out of pocket with a sour taste in your mouth. But the right digital marketing agency can streamline your customer acquisition strategy, increase your online presence, and most importantly of all, generate more revenue for your business.
With 81% of consumers starting their shopping journey online, is your business doing everything it can to meet them halfway?