Domain Authority is a numeric score (1-100) given by an algorithm created by Moz that predicts how favorably a domain will perform in search rankings. The score itself is assessed using several of Moz’s tools such as MozTrust, MozRank, linking root domains, the number or total links, etc., and is extremely useful for comparing one website to others in terms search ranking as well as tracking any improvement or decline of a domain over a period of time. Therefore, improving your website’s Domain Authority directly is somewhat difficult and requires several specific strategies as well as improving your website’s SEO as a whole.
The Early Days
The metric SEO’s previously used to gauge the overall authority of their website was Page Rank. Google officially stopped updating this metric in 2013 as it was causing an unhealthy obsession by SEO’s leading to black hat link building tactics and those selling links to charge more or less according to the page rank metric. The last official update of Page Rank was in the final weeks of 2012 with what has now been referred to as an “unintentional update.” Without Page Rank existing anymore, SEO’s relied on other metrics (like Trust flow and AHrefs backlink scores) BUT the closest and most accurate new algorithm still comes from Moz. We do see that it has the closest ties to the actual Google Algorithm and is a strong factor to include on client reporting. The downside of Domain Authority and Page Authority is that historically has not been updated as frequently (Check the Mozscape API updates here) but seems to be on track for updates every 30 days or so. Let’s look at 7 ways that you can tilt the authority scale in your favor:
1. Have a Strong Basic SEO Setup
As Moz states, domain authority is influenced by your overall SEO. Keywords in the right places, proper page tagging, images optimized for SEO, and URLs properly mapped out are just some of the simple but incredibly important and easily missed steps that contribute to domain authority. Internal linking is also another strong way to promote your website’s SEO and domain authority, being careful not to overdo it and attempt to balance internal with external links within each page.
2. Earn Some Organic Backlinks
Gaining good backlinks will help improve your domain authority, but this means being careful of who you are backlinking from. Securing high-quality best practice backlinks from legitimate sources can be difficult but rewarding for your domain authority. Another option can be creating other high-quality content-rich websites to link.
3. Remove Inorganic, Spammy Backlinks
Another side of the important role links play unfortunately means going back and getting rid of the non-organic, “bad” links that are linking back to you. Links from disreputable or spammy sites can be hurting your domain authority and penalizing your overall web ranking. Digging through your web site’s link profile every once in awhile and finding unwanted links to remove is draining but important work in configuring SEO and improving domain authority.
4. Build Better Internal Links
While gaining quality backlinks is extremely important and can greatly affect a web site’s domain authority, it takes time and can sometimes feel like a dull and draining endeavor. Many people often forget that creating a better internal linking structure for your site can be very beneficial to rankings too, while also being very simple to do. Connecting parts of your website together that make logical sense and improve your ability to navigate it and find information will benefit both visitors and search engines alike. On the other hand, a site with few internal links that is loosely held together becomes difficult to navigate and shows to search engine that there is not much content of value connecting to it.
5. Market your Content
A far as improving a website’s SEO and domain authority, competition and content Marketing your content and website through things like Facebook, Twitter, LinkedIn, as well as Google and Facebook Ads means offering more ways to offer people the chance to look at what you have to offer and drive traffic that you otherwise never would have had.
6. Produce Excellent Content
Whatever kind of content you are offering through your website, make sure it stands out as exceptional. At the very least, make sure that you are providing value to your readers or visitors so that your website stands out as authoritative and professional, increasing the likelihood of people returning to your site as well as earning those organic backlinks. The better the content is ultimately the more people will be talking about it and linking back to you. Our blog at Los Angeles SEO Services posts between 1-3 times per week. The more frequently that you can post strong content the higher the velocity of good inbound links. However if you are posting content just for the sake of having it on your site, that helps very little. The big piece of DA is getting links that come from high Page Authority (PA) pages so the better placement and the more people talking about it the better.
7. Wait it out
All the tips above can improve your website’s domain authority, but it won’t happen overnight. The various tools that Moz uses, as well as Google’s own algorithms, need time to run several times in order for you to see the impact you are looking for. Even links coming from very authoritative sites like the Huffington Post can take time both in getting indexed and to raise the internal authority of that page so results are not immediate. For this reason, it is important to keep tracking your website’s progress and overall SEO, constantly tailoring it and making it better, which will in turn then show in your domain authority score.