Search engine optimization now includes the task of ensuring usability on every type of mobile device. Today’s advanced mobile devices give users the freedom to get away from behind their desktops and explore the Internet as they move through their busy days. The problem for them is that not all websites are mobile friendly. If the site is too hard to navigate, too difficult to read or impossible to interact with, users jump off the site and move to another one that serves their needs better. You need a mobile friendly website it you want them to stick with you.
1. Do a check to see if your website is mobile-friendly.
Go to Google’s mobile-friendly checker to determine quickly if your site measures up. Just do a search for “Google mobile friendly test.” Or if you are familiar with Google’s webmaster tools section, you can find it there.
Type in your URL to start the test. Google will analyze the site and return a message telling you if it passes the test. You will also get a list of recommendations on how to make your site more mobile friendly.
2. Choose a mobile solution.
Your site will show up best on mobile if you design it with the small screen in mind. You have three main options. First, you can have a separate mobile site. When the user accesses your site through their mobile, it is instantly transferred to this mobile version on a subdomain of your main URL.
Second, you can set it up with responsive design that detects what type of device they are using and makes adjustments accordingly, changing the layout to make it more mobile-friendly.
Third, you can use dynamic serving, which displays a different version of your site for mobile users.
3. Improve the readability of your site.
Small screens are not ideal for reading large blocks of text, especially if the print is too fine. Redesign your site with concise language and readable fonts. Scrolling on a mobile device is no fun and can be frustrating. Don’t try to fit too much on the page, or the user will flip to the next site on their search list.
4. Remember most mobile users are typing and clicking with their thumbs.
Make sure your site is easy to use for people who use their thumbs to navigate your site. Even more important, they need to be able to click easily to get directions, make a reservation, place and order or contact you. They should be able to call you with a simple thumb-click button on your site as soon as they see your call to action.
5. Place links to other pages in an easy-to-use menu.
The easiest menu is called a hamburger menu. It shows up as three stacked lines in the upper right corner of the page. From there, users can quickly and easily move from one page to another.
6. Redirects and cross-links should always take the user to another mobile-friendly page.
Every part of your site needs to be optimized for mobile. This includes the links on the page. Links are there to be clicked on, so you will want them to work as well as your home page for the mobile user.
7. Check your mobile rankings regularly.
How is your site doing compared to other websites? If you want to reach the most people possible, you need a high-ranking site.
Checking once is not good enough for several reasons. First your competitors may be improving their sites as well as other search engine optimization factors like Google AdWords Management. Second, Google’s algorithms change, causing sites that once ranked high to drop lower on the search engine results page. Put it on your calendar to check frequently.
Mobile devices can only give users the freedom to interact with websites on the go if the sites are set up in mobile friendly ways. Check your site and begin making the necessary changes today. Our Los Angeles team of SEO and PPC Gurus can help!