With Google’s introduction of its Search Live Coverage Carousel, real-time indexing has finally made its pilot appearance. While the API does not promise to provide instant indexing and search results for every publisher, it is an amazing first step towards that goal. What is does mean is that Local SEO will be immediately more effective for publishers who fit the Google’s profile of a ‘trusted publication.’
Get News As It Happens
With Google’s new search format, Internet users will have immediate access to sports plays and scores, breaking news and election results as soon as they are published.
Share More and Share It Faster
Now more than ever, news publications can share information faster, smarter and more efficiently. They can publish live blog posts, articles, videos to reach their audiences instantly. This also presents a challenge for them, since there will be more pressure to be first online with any story, stats or event.
A Challenge for SEO Professionals
Global and Local SEO have both changed dramatically in recent years. As SEO experts work diligently to keep up with the latest search engine developments, website SEO standards continue to rise. Search Live Coverage Carousel places new demands of SEO pros and requires that eligible websites follow their rules if they want to be included.
AMP Becomes a Top Priority
Accelerated Mobile Pages (AMP) provides the best method for ensuring that your content will load as quickly as possible to each user device.
More than an interesting idea and an improvement to your website, AMP is required by Google for any site that is included in the new format.
Use AMP HTML as described in the AMP public developer docs or contact a Los Angeles SEO expert for assistance.
Structured Data Markup Required
The new Google live format requires that content have structured data markup. Without it, Google would not be able to create the preview for your live coverage content on the Search page. In addition, it helps Google index your content more accurately. For this reason, Google has made it an absolute requirement.
Push it via Atom XML Feed
Once you set up your website with AMP and structured data markup, it is ready to be found by its audience. However, it will never make it to them in real time if it does not have a route to travel. The Atom XML Feed provides that route, allowing you to push it directly to Google instantaneously.
Submit an Opt-In Form
Google’s opt-in form is the simplest part of the process of getting on their Live Coverage Carousel. What you need to know about that is your request will be denied if you have not taken care of the previous steps of using AMP, structured data and an Atom XLM Feed.
It All Starts with Setup
Getting ready to be a part of the new format takes an investment of time and talent. The setup process is straightforward but involves specialized knowledge.
The information you need is available to you; but if you only have one website to prepare, you might be better off spending your time in other ways. Still, everyone who intends to hire out this SEO task needs to know enough to determine whether the individual they are working with is well-versed in the format. And, SEO experts definitely need to learn these techniques thoroughly and immediately to help their eligible clients access the power of the new format.
After your website is up and ready to go, the work of posting live content can begin in earnest. It will definitely be a challenge. The good news is that with the right website setup, putting up fresh content will become a simple routine you can follow the same way every time.