As Google has evolved over the years, Ecommerce has gotten more and more challenging to get organic visibility.
There is no question that ranking higher than the competition is a definite must. Unfortunately for Ecommerce, just ranking on the first page is not nearly enough. With over 26% of ecommerce online orders originating from organic search, it is more important than ever to have an ecommerce SEO strategy.
Not only are you in competition with the likes of big box stores and online behemoths like Amazon and Jet, but Google loves to push organic results below the fold to display as many ads as possible. SEO for these types of websites is not something that you can just dip your toe in the water, it does require a real commitment. As Google evolves to provide the best user experience possible, ecommerce does tend to be the most challenging and there are several factors outside of a normal National SEO campaign or someone looking to do SEO in Los Angeles only. Beyond the architecture of your website or your backlink profile, there are several factors that differentiate Search Engine Optimization for ecommerce. Let’s take a look: