Google AdWords is the most coveted PPC (pay-per-click) digital advertising platform that exists. This service enables advertisers to have a very straightforward mechanism to target potential clients on their pathway to purchase. Although this can be the most profitable means of acquiring immediate traffic, it can also be costly and wasteful if not managed correctly.
180fusion is a certified Google AdWords partner and is able, ready, and reliable to help you in your advertising needs to bring qualified traffic to your site in the most profitable way. Our team of PPC specialists are experts when it comes to Google AdWords and will help you attain the best return of investment possible. Our team has worked with Silicon Valley startups to fortune 100 brands providing metric driven results! Companies stay with us because the results we provide are far beyond what they could ever achieve on their own.
How Google AdWords Works
The service seems simple enough. Figure out what keywords make sense, drop a few lines of text in an ad and you are good to go right? Unfortunately that does not even scratch the surface. AdWords is a platform of data where there are so many intricacies it is borderline scary. From the correct settings to code installation, testing conversion and interaction rates and closing the loop between your other marketing campaigns. Google is search. Search is intent. Intent is purchase. This is where it’s at.
Google AdWords works via auction – essentially a bidding platform that caters to over 3.5 billion searches per day. Pricing is based on levels of competition and bids historically go up due to the value that the potential client has. The beauty of this channel is that you will only pay for the number of clicks your site receives (hence the name PPC). The goal for you is to maximize your returns with the investments you made with Google AdWords by not overspending and having laser focus on terms with transactional intent.