LA Google Adwords Management Services

Google AdWords is the most coveted PPC (pay-per-click) digital advertising platform that exists. This service enables advertisers to have a very straightforward mechanism to target potential clients on their pathway to purchase. Although this can be the most profitable means of acquiring immediate traffic, it can also be costly and wasteful if not managed correctly.

180fusion is a certified Google AdWords partner and is able, ready, and reliable to help you in your advertising needs to bring qualified traffic to your site in the most profitable way. Our team of PPC specialists are experts when it comes to Google AdWords and will help you attain the best return of investment possible. Our team has worked with Silicon Valley startups to fortune 100 brands providing metric driven results! Companies stay with us because the results we provide are far beyond what they could ever achieve on their own.

How Google AdWords Works

The service seems simple enough. Figure out what keywords make sense, drop a few lines of text in an ad and you are good to go right? Unfortunately that does not even scratch the surface. AdWords is a platform of data where there are so many intricacies it is borderline scary. From the correct settings to code installation, testing conversion and interaction rates and closing the loop between your other marketing campaigns. Google is search. Search is intent. Intent is purchase. This is where it’s at.

Google AdWords works via auction – essentially a bidding platform that caters to over 3.5 billion searches per day. Pricing is based on levels of competition and bids historically go up due to the value that the potential client has. The beauty of this channel is that you will only pay for the number of clicks your site receives (hence the name PPC). The goal for you is to maximize your returns with the investments you made with Google AdWords by not overspending and having laser focus on terms with transactional intent.

Factors for Earning thru AdWords

Like any advertising campaign, whether on television, print ads, radio, etc., there are many different factors to consider before a campaign can be deemed successful. It is the same with digital advertising, including Google AdWords. Some of the key factors include:

  • Proper keyword research – To determine which keyword is most effective.
  • Quality score – Google estimates the quality of your ads, keywords, and landing pages. The higher the score, the better, as this can lead to lower prices and better ad placements.
  • Ad composition – Your ads should have a high click-through rate in order to be more effective. Click-through rate is defined as the ratio of users who click on your ad, among those who can view it.
  • Geo-targeting – This means you can target specific customers based on location, IP address, zip code, etc. An effective geo-targeting of ads is essential.

In order to take advantage of these different factors, you should do extensive research, which can be time-consuming. In addition, ads have to be refreshed after a certain period as they can grow stale after a while.

Google offers some tips in order to have a successful ad campaign. Identifying your advertising goals, organizing your account, carefully selecting the best keywords, creating target-specific ads, optimizing your website, monitoring ad performance, and testing your campaign are some of the tips that Google offers. You can certainly do this on your own, but it would be a tedious process that will take up much of your time. As such, a professional AdWords management agency is recommended. Luckily for you, we are neurotic about Google AdWords, and that’s a good thing!


180fusion is exactly the Google PPC agency that you need, thanks to our team of specialists who can help craft the most dialed-in AdWords campaign for your needs. Our professionals have the necessary experience running these types of ad campaigns and they are ready to help you build yours – from competitive research to identifying the best keywords, to execution, to campaign review, and more. What then is the result? More traffic for your site that will lead to more profit in the long run. It is an investment that needs to be managed correctly.

Should you have any questions or if you want to find out more from our AdWords management specialists, give us a call and we’ll be more than happy to assist you. Don’t hesitate in turning your website into a profit center using Google AdWords management with 180fusion.

Contact us today to speak with one of our Expert Marketing Consultants