Is Your Paid Social Media Performing Its Best?
You’ve probably already accepted it. Old school advertising is dying out. Anyone under the age of 25 who has ever even held a newspaper or a magazine only did it because their phone is dead, and there is no other source of entertainment in their doctor’s waiting room. So you dove into online advertising. Google AdWords and Bing was likely your first step. Someone types in “buy a watch” and you sell them a watch. Great! Now what’s the next step? Social media marketing and advertising.
Facebook, Instagram, Twitter… even those who don’t really participate in social media hear about them every day. They are ingrained in the lives of a majority of our population – literally billions of people. So hopefully you’ve at least tested the waters with these platforms, especially Facebook advertising for your business. Hopefully, you’ve done it from a well-informed perspective.
I’ve seen countless YouTube videos on “why Facebook advertising is a scam!” (Hint: it isn’t.) The problem is, they do their “scientifically-accurate tests” without any knowledge of the platform. If you tell Facebook to spend $100 with no guidance to get you the most amount of likes on a page, don’t be surprised when you get 10,000 likes from somewhere halfway around the world that doesn’t speak your language. That’s not Facebook’s fault – they held up their end of the bargain. So how do you fix that?